mindboggling"% #$?

I have received a soap in the mail on Friday. There was no return address, but an instruction to clean a potty mouth. I felt astonished and angry. I mean, what's the $%^#? So, curious, I looked inside: it was an advertisement of our cable provider, Rogers of a new cable package that includes HBO programming and can influence weak mind into using bad words... I "admire" the creativity behind this campaign. I get that they thought it is cool and subversive to pretend being P.R.U.D.E.s and pretend to say one thing while meaning the contrary. What I don't get why is it cool and subversive to insult clients? Or I am that stupid?